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Moose-Cense Founder Featured for Aromatic Poop
(PRLEAP.COM) Swan Valley, Mont. - September 7, 2008 – For Jerry Black, finding a way to introduce the scents of willow, red dogwood trees and other woodsy smells to people’s homes means walking through forests and finding moose poop.
According to a recent feature in the Missoulian, Black has created Moose-Cense, a company that sends moose poop to buyers to be used as incense around the house, because the smell is woodsy instead of crappy.
Black was happy to begin working with moose to allow a musky scent to enter people’s homes because Moose, considered emblematic of the West, have been used as icons for marketing everything from chocolate to jewelry to beer. But Black believes his moose poop incense is a first. He’s even trademarked his slogan with the state, "Moose-cense: You can’t get this (crap) just anywhere."
Moose-Cense’s Montana moose poop comes in a burlap bag with a refrigerator magnet, box of matches stamped with a moose, an incense burner to hold the acorn-size nuggets, about six to eight dried poop pieces in an organza bag, and a ceramic holder, either handmade pieces of carved elk horn or "recycled" vessels from garage sales. The moose dropping bags also include a fun moose fact.
Black and his business partner, Marian Palaia, were not expecting to start a business bases on poop, but now it seems that business has been booming.
"It started as a joke, but it’s been a hit at the market," Black said. "It’s like Candid Camera - people go by and look, walk a little further and then come back. They don’t believe its moose poop. Naturally, your first inclination is ‘this is (crap) and it will smell like (crap).’ But it is like a willow, campfire smell. People are very surprised."
To read the feature on Moose-Cense, go to www.missoulian.com/articles/2008/08/05/business/biz41.txt, and for more information on Moose-Cense, go to www.moose.cense.googlepages.com/home.
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