Impact Engine's Online Display Ad Solution A Popular Choice For Advertising Agencies

(PRLEAP.COM) SAN DIEGO, CA —- Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, continues to create industry buzz by launching Ad Ease, a San Diego-based full-service advertising agency, on ImpactEngine.com display advertising platform. The new Impact Engine online display ad creation and optimization solution has already attracted a number of leading national and regional advertisers, advertising agencies, publishers, and ad networks.

"Impact Engine has greatly improved our ability to create and track our display ads," said Erin Norton, Digital Media Manager at Ad Ease. "The easy-to-use system allows us to quickly create ads, track ad performance during the campaign, and make updates go live without having to go through the process of resubmitting our creative."

Norton said Ad Ease needed an efficient tool for creating dynamic online display ads that would enable the agency to make quick, real-time content updates, and perform A/B testing. The agency experienced inconsistency in metrics reporting and needed consistent, real-time metrics for its clients. Impact Engine’s online display ad creation and optimization platform offered Ad Ease a solution that met all the criteria.

"Ad Ease’s focus on delivering value through adoption of leading edge ROI measurement techniques shows why many clients trust the agency with their traditional and interactive media dollars," commented Neil Greer, CEO of Impact Engine, Inc. "Real-time metrics and A/B testing are powerful features; especially in the hands of a quality firm like Ad Ease."

Impact Engine enabled Ad Ease to optimize its clients’ campaign performance by conducting A/B testing, and consequently increased overall click-through rate while keeping billing costs down. Ad Ease was also able to effectively measure the agency’s ad spend to determine which ads were delivering the highest number of click-through’s and the longest time with ad.

About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.

About Ad Ease
Ad Ease is a San Diego-based full-service advertising agency. Established in 2000, Ad Ease focuses on delivering high-end services, meticulous media selection, powerful public relations campaigns, and result-driven creative for clients like City Chevrolet/Volkswagen, Pro Performance Sports, Daphne’s Greek Cafe, and Pacific Honda.

PR Leap is a service of Condesa, Inc. © 2009 All Rights Reserved. Use of our service is governed by our Privacy Policy and Terms of Service.
Issuers of news releases are solely responsible for the accuracy of their content. Copyright / IP Policy